The story is all too common – a brand creates an Instagram account thinking that it can market its awesome products to the more than 800 million users that frequent the platform every month.
Fast-forward a month later, and the company’s 20 photos have only managed to get a measly few likes each, and there is no improvement in business as well.
You might think that waiting will make things better but it might not, and you don’t have the time to take chances. You need to take the necessary steps to change things in Instagram land; otherwise, you stand to be just another brand on the platform.
This is what this post is all about – rejuvenating your Instagram tasks so that you can get more likes, hence more engagement and a higher conversion rate.
Let’s get right into it.
Use High-Quality Photos
This might seem like something you already know, and you think you are doing, but the truth is that many people don’t know how to do it right. You don’t need a top-notch camera worth thousands of dollars to make the perfect image for your post but try at least to make sure you use proper exposure methods and the right focus.
Use a newer smartphone for this task if you need great images that will make followers like the photo. Amazing photos are naturally pleasing and appeal to many people – this translates into more likes.
Link to Other Platforms
You can link your Instagram account to other social media platforms such as Twitter and Facebook so that you can share content across all the platforms easily. This can help you redirect users on other platforms to your Instagram page, which then translates into more likes for you. This can translate into more followers as well.
Don’t forget to use your blog as a source of traffic to your Instagram account.
Target Local Hashtags
One of the best ways to reach potential customers in the locality is to use local hashtags. Search for local Instagram accounts and find out the hashtags they use in their promotions. Borrow these hashtags, and there is a high chance that you will connect with people who are in the vicinity and who are interested in your business.
You can also add a location tag in all your posts so that people in the area can relate to the images much more easily and will seek to engage with you. This means you have a good chance of getting more likes on the photos.
Tell Your Audience Something they don’t know
If you are running a process, then go ahead and tell your audience something that is hidden away from view. For instance, you can give your audience a sneak peek into the preparations for an upcoming event.
Social media allows you to share intimate moments of your business with your audience without the risk of letting out the ultimate business secrets.
You can alternatively take them on a behind-the-scenes tour of the business, or share a photo of your workers as they handle their daily tasks.
Have a Contest
You can decide to hold a contest that allows your audience the luxury to win something in return. The giveaway can be a voucher or anything else of value to your audience that will make them bring the likes you need.
For more valuable Instagram Likes, you need to make sure that you have frequent and meaningful contests with the gift being meaningful.
Make sure you get more likes to look relevant on this platform. All in all, the likes you get should propel you into the Instagram limelight, and the hearts of your followers.