Registration

Wine Room

Welcome Reception:  Wine Blending Seminar

Harvest Pavilion Tent

Registration + Continental Breakfast

Kenwood Foyer & Ballroom

Setting the Stage

Opening Remarks by Chris Shipley, Co-founder & Global Research Director, Guidewire Group, Inc.

Embracing the Leadership Hack: How to be a leader in today's emerging market ecosystem - an unorthodox workshop

Here we go, another opening session for another conference. Don’t worry; we wouldn’t bore you like that. Just as Guidewire Group’s Leadership Forum is breaking the mold on how to approach conversations in this executive event, so too are we cracking the edges of convention with our opening session that ask: What is leadership anyway? And in the vernacular of one slang comment: “How do you get some of that?” Today’s emerging markets and business models require a new kind of leadership, and how better to take on this topic than by talking it through the filter of a tried and true technology industry practice -- hacking. Business schools, myriad books and any number of professional coaching services offer an array of solutions to help you become a leader, but for the eager entrepreneur whose market is shape-shifting as the business grows there lies a need for a more rapid immersion in the topic. Serial entrepreneur David Sifry, currently dashing along as founder and CEO of Technorati, brings to Leadership Forum a new approach – leadership hacks. In addition to sharing his personal experiences and perspectives on leadership, David will join with Chris Shipley to take the group through a series of interactive journeys that will help shine some light on the key things that make good leadership.

• David Sifry, Founder & CEO, Technorati

Putting Customer Experience into Action

We all say it: the customer comes first. Thanks to the Internet, you can launch, get feedback and iterate quickly. But these days, customer behavior whip-saws companies from trend to fad, changing faster than most tech companies can react.  How can you leverage the dynamic state of today’s market to learn more? What role does the customer play in your iteration strategy? How does this new paradigm fundamentally change the process of product development and how does that keep you ahead of a “fad” curve?  In this conversation, we bring together three people who come at the customer issue from very different angles, and will try to find some common ground on which we can build a product and market strategy.

• Jana Eggers, General Manager of QuickBase and Innovation Lab at Intuit

• Karl Jacob, CEO and Founder, Wallop Technologies, Inc.

• Darrel Rhea, Principal and CEO, Cheskin and Author of
  "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences."

Break

Kenwood Ballroom

Fireside Chat: The Journey to Leadership

In the ever-changing world of Palm, Ed Colligan has been a persistent presence and significant influence. Now at the helm of the company, Ed brings history and perspective on mobile computing. In this conversation, Ed and Chris will talk about making the transformation from entrepreneur in a market leading company to a leader in a market driven-company. They’ll explore how leadership – of a company and a very competitive market – have evolved as the absolutes of early mobile technology have been flipped on end by market demands.

• Ed Colligan, President and CEO of Palm, Inc.

Networking Lunch

Harvest Pavilion Tent

General Session

Sonoma Valley Room

The Innovation in Hardware is Software

Hardware is just a layer of interface around so much software development that new technologies could be considered applications wrapped in plastic - whether that looks like a PDA, a mobile phone, an MP3 player or some stereo component. In this session, entrepreneurs who are changing the face of hardware will take on the question of whether end-to-end software and services plays a role in selling hardware into the market and whether hardware has become the route to deliver new software and services to market.

• Tim Bucher, CEO and Chief Product Officer of ZING

• Yuval Koren, Co-founder & CEO of Eye-Fi, Inc.

• Dave Matthews, Director of Product Innovation, Sling Media

The End of Telephony as We've Known It

Telephony has moved well beyond picking up the phone and hearing dial tone. As deregulation slashed at the telephony monopoly, Internet entrepreneurs have capitalized on new technologies that fundamentally disrupt and re-invent the communications market. The mass adoption of internet-based telephony is spawning new applications – from peer-to-peer voice chat to no-cost long distance to an array of before-unimagined communications services. In today’s highly connected world, these new technologies are enabling a higher level of interaction and companies that embrace these solutions will be the ones that take the lead in their respective spaces.

• Michael Cerda, Co-Founder and CEO, Jangl

• Dr. Guido Jouret, CTO, Emerging Markets Technology Group, Cisco Systems, Inc.

• Hjalmar Winbladh, CEO of Rebtel Networks AB

Break

Kenwood Ballroom

Fireside Chat: Finding customer zero - identifying the root of contagious bahavior in emerging markets

You’ve developed a new technology. You know it has the potential to disrupt the market. How do you ensure that it catches on?  Every company wants to tap the contagious behavior that grabs your product and throws it into mass adoption, but how do you incite that behavior? Can you create it? Is it luck? Is it hard work? What makes one product contagious and another not? Can a company design for viral adoption from the outset? If there’s anyone who can answer these questions, it’s Diego Rodriguez. A leading thinker at renowned design firm IDEO and one of the founding professors of Stanford University’s D-School, Diego studies these issues and, in this session, teaches you how to create the contagion that can drive your business.

• Diego Rodriguez, Director, IDEO & Associate Consulting Professor, Stanford University

General Session

Sonoma Valley Room

Welcome Back with Chris Shipley

Fireside Chat: If you build it and they come, how do you make them stay? - Finding out what's behind making things sticky.

We can talk all day about the power of ideas, but if you can't make your ideas stick in the minds of your team, your customers, and your market, you're no kind of leader. What it is, precisely, about some ideas that make them adhere while others fall flat? How can you build an organization that fosters sticky thinking?  How can you make your ideas work more powerfully for you and your business? Professor of Organizational Behavior at Stanford’s Graduate School of Business, Chip Heath, will talk with Chris Shipley about how companies can take on the challenge of creating a solid bond between their customers and their products.  You'll also have a chance to take home a pre-release galley edition of Chip’s forthcoming book, “What Sticks: Why Some Ideas Work."

• Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business and Co-Author of the forthcoming "What Sticks: Why Some Ideas Work"

Demographic Shifts - Paying More Attention to Baby-Boomers

Don’t look now, but you are aging. Okay, maybe not so fast, but the population as a whole is trending upward in age demographics. Perhaps because we don’t want to admit our own age, perhaps because we focus obsessively on the 18 – 35 year old demographics, but the aging Baby Boomer market isn’t significantly impacting product design and development.  Nevertheless, the older generation is pushing a bubble into the market – a bubble of seniors who are living longer and living lives that are far more engaged and active than the generations before them.  Whether it’s the people who are aging or those who are supporting and caring for them, there is a huge market opportunity for products and services and that market need is unmet. In this discussion you will hear from some experts whose focus on addressing the needs of these older generations will open your eyes to a great big market opportunity.

• Richard Adler, Principal of People & Technology

• Joe Beninato, Founder and Chief Strategy Officer of Presto

• Sharon Whiteley, CEO of ThirdAge, Inc.

Break

Kenwood Ballroom

Has Enterprise Software Given in to Consumerism? The Implications of Software as Service

SOA is breaking down the structure of corporate computing. The application layer is separating from the infrastructure layer in organizations and enabling line of business professionals to buy tools most set for their needs, while leaving IT to provide the infrastructure on which to run these Web-delivered services. This new sense of empowerment means that instead of deferring to corporate IT for purchasing decisions, business people are buying applications for business much as they would buy applications for their personal use. This parallel brings with it the expectations that today’s computer savvy business people have for technology overall. It must be accessible and, even more important, it must be simple. This critical requirement for simplicity – from the ease with which it can be purchased to its installation and of course its use – is driving enterprise software development, delivery, and market strategy. This conversation brings an array of opinions from varied backgrounds providing technology solutions to the enterprise market.

• Joe Fantuzzi, President and CEO of Workshare

• Thor Johnson, SVP, Marketing at Eloqua

• Ivan Koon, CEO of YouSendIt

• David Thompson, Founder and CEO of Genius.com, Inc.

Fireside Chat: The evolution of leadership and markets - a massively parallel process

He was there at the birth of search when he and some friends launched Excite. He saw the evolution of the space, as portals grew in influence. He was there as search rose again. And now, with his latest start-up’s acquisition by Google, Joe Kraus is right back in the mix. During his career,  Joe has been witness to, and had a direct hand in, some rather disruptive innovations in Silicon Valley. All the while Joe has maintained a strong focus on philanthropic efforts – from helping empower consumers to safeguarding privacy and security of content while ensuring that the protection doesn’t erase or censor access to information. In this special lunchtime conversation, Joe will speak with Chris Shipley about how he’s seen leadership evolve as markets have grown, and how he views his own leadership prowess; and then we’ll take the conversation to each of the lunch tables where a Guidewire Group moderator will lead groups in a debate about leadership and its role in building Silicon Valley.

• Joe Kraus, Product Management Director, Google

Followed by moderator-led lunch table discussions

General Session

Sonoma Valley Room

Mass Media vs. Me Media: Self-Expression, Entertainment, Information, and Advertising in the Age of User-Centered Content

Unless you’ve been wedged under your Betamax machine, you are well aware of the media tsunami that is user-generated content. The trend continues to rise, and though corporate media may try to stop the flood, the tide will wrest control from media moguls and put it in the hands of everyday consumers. And as the power of creation shifts so fully to the people, so too does the ability to monetize the content they create. How do media companies deal with this? What does this trend mean for advertising models? Distribution models? Will consumers ever pay for the tools that build content?  Will they ever pay for any content at all? In this new paradigm, just how broadly must we define consumer media? Do chat and interactivity count? After all, content isn’t just about the text, images, audio or video, it’s also about how that content is created, how it’s distributed and how people interact not only with the content but with each other. Will this discussion, itself, be a Me-Media experience?

• Gina Bianchini, Co-founder and CEO, Ning

• Bill Nguyen, Co-Founder, La La
• Philip Rosedale, Founder and CEO, Linden Lab
• Matthew Sanchez, President, CEO, and Co-founder, VideoEgg, Inc.

Fireside Chat:  What is Leadership Today?  Who are the leaders?  Who are the leaders?  And where do we go from here?

You work for one of the largest technology companies in the world. You spend a decade driving various initiatives and holding numerous executive positions. And then, seeing a hole in the market and a weakness in the industry leader’s offering, you start your own company and take on Goliath. This scenario could describe several people, but not many of those who take on Microsoft end up building a company that some would argue has beaten the giant. Rob Glaser has, and his company Real Networks has evolved and morphed over the years, staying nimble and keeping ahead of the pack – including the chomping teeth of Microsoft. How have Rob’s leadership challenges changed over the two decades? Who does he see as the emerging leaders of today and what is next?

• Rob Glaser, Chairman & CEO, RealNetworks, Inc.

Mapping the Future

Closing Remarks by Chris Shipley